How can a small local business with no marketing budget use...

People

Place

Perception

A cardiologist overhauled his diet to boost his longevity. Here's the grocery store path he takes to stick to his meal plan and avoid bad foods. - Business Insider

Price

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Product

Enamel proteins from Paranthropus robustus teeth reveal biological sex and genetic variability - Phys.org

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Good marketing is doing this well.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Since the rise of feminism, the dating market has shifted to the disadvantage of men and that is causing this incel phenomenon. Why do women not understand how lonely the majority of men are?

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Harvey Weinstein Accuser Kaja Sokola: ‘The Devastating Part Was Not the Trial Itself — It Was the Betrayal of My Sister’ - Variety

How can a small local business with no marketing budget use social media to attract more customers?

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